Kartra vs Clickfunnels: Which is better? A Comparative Review

Kartra and Clickfunnels are two of the best funnel platforms available out there. One is a complete business management suite packed with a very impressive array of features while the other is one of the best sales funnel platforms ever.

Both of these platforms are incredibly powerful and versatile and help their users manage their online businesses with startling efficiency.

While on the surface it can seem as if the two of them are indistinguishable from one another, this couldn’t be further from the truth.

There are actually many differences between the two platforms.

The main difference being that Kartra is more of an allrounder, serving many different functions, while Clickfunnels, focuses mainly on powerful sales funnels.

Aside from being one of the best funnel marketing platforms among all their competitors, Kartra, unlike Clickfunnels, offers a wide range of powerful features such as transaction management, sales funnels, page builders, affiliate management, and many others.

There are many features exclusive to each platform and end of the day they specialize in different areas.

And depending on what your business needs are, one of them will be much better suited to you.

In this post, I will be comparing both of these platforms in detail so that you can make the choice to sign up for whichever will better fulfill your needs.

This comparison will be completely unbiased and based on my experience in using both platforms.

Without further ado, let’s get started.

Software Introduction

Now first things first, before we start comparing these two, I’ll give you a brief introduction to both of them.


Kartra is a full digital marketing suite created with the main purpose of being the end-all solution for running and growing your business through digital marketing.

It accomplishes this by combining the most innovative tech and powerful features into one simple platform.

Whatever business needs you have, whether its launching new products, using sales funnels, or simply hosting live events/webinars, Kartra will be able to serve you well.

With Kartra, every feature and function are connected intricately with each other in order to give you the most seamless experience possible.

I remember a few years when I had to jump between like six different platforms/websites just to do something simple like collect emails from my visitors.

Well, those days are long gone. Now I only need to use Kartra to manage my websites/businesses and let me tell you my workflow and productivity pretty much doubled overnight.

Kartra has many features but those that stand out, in particular, are its emphasis on the relationship you build with your visitors/customers.

The owners of Kartra understand that end of the day, relationship management is the key to any online business.

From email collection to collecting payments, it covers literally every aspect of managing your visitors/customers and does so outstandingly well.

Also, there’s a comprehensive built-in analytics tool that allow you to track and analyze your visitor’s behavior in detail. You’ll be able to monitor everything that your visitors do, right down to how long they spend reading your emails to their surfing habits on your site

This will grant you valuable insight into understanding your target market.


Clickfunnels is primarily used for sales funnel marketing. Unlike Kartra, Clickfunnel’s features are quite limited in comparison. However, it does what it specializes in, namely sales funnels, exceptionally well.

Sales funnels with complex multi-leveled landing pages and opt-in pages, an extremely powerful page builder, templates, and comprehensive tutorials are among the features offered by Clickfunnels.

In my opinion, Clickfunnels sometimes claim to be more than what they really are, and indeed, Clickfunnels owes much of its popularity to its very aggressive approach to marketing.

There was one time where no matter where I went, I heard about Clickfunnels. No small thanks due to the efforts of Russel Brunson, who in my opinion is one of the best marketers to ever walk the earth.

Look closely however and you’ll see that beyond all that marketing there’s quite a fair bit of hype.

Summary of Features

Kartra Exclusive Features

-All-rounder: All essential features packed into a single platform. No need to subscribe to any other service.

Complete email marketing features/functions: Even at their cheapest plans.

Unparalleled flexibility: Create email lists, webinars, live events, connected funnels, product launches,

-Kartra Help Desk: Offer full support to your visitors, including live chat and tickets.

-Host Videos using Kartra itself: If you do video marketing, this feature saves you the need of hosting your videos elsewhere, like on Vimeo or YouTube.

-Dynamic OTO: Offer OTOs to your customers based on their individual browsing and transaction history. This allows you to maximize your conversion rate.

-Behavioral Adaptive Marketing: Display each of your sales funnel pages differently to every customer depending on their demographics, background, and behavior.

Clickfunnels Exclusive Features

-Sales funnel page builder is a little more responsive and flexible that Kartra’s.

-The affiliate program is somewhat easier to promote due to Clickfunnels’s more established brand.

Main Differences between Kartra and Clickfunnels

As you can tell from the features above, Kartra is a full-fledge digital marketing suite that offers unrivaled flexibility and the best part is, everything’s packaged in a really simple to use and accessible manner.

Clickfunnels is alright but when you find out about other options out there such as Kartra, you’ll quickly realize that it’s just an overpriced sales funnel creator that doesn’t even offer half as much features as Kartra.

Kartra vs Clickfunnels Similarities

That being said they do share some similarities. Here are a few that I’ve noticed.

-The funnel builder for both sites contains tons of different templates that well designed and easy to implement.

-Sales funnel duplication function

-Restrict access to different levels of your content or courses based on the type of membership your visitors have.

-Both have affiliate programs that you can sign up for and promote.

Kartra vs Clickfunnels Pricing

Kartra’s starter plan is only $99 a month which for most businesses is really all you need.

If you run a very large business or multiple businesses, then their more expensive start at $199 a month.

Image Kartra Pricing

Clickfunnels has two pricing plans, with their cheapest option starting at $97 a month and the other at $297 a month.

The $97 option is extremely limited however, it isn’t even being able to send out emails with the funnels.

If you want an actual functioning sales funnel with essential features, then you’ll have to use the $297 plan instead.

This makes Kartra much cheaper out of the two of them.

Kartra vs Clickfunnels Support:

Both do excellently here. You get top-notch support that will help you every step of the way with any issues that you may face.

Response is fast and, in many cases, you’ll get answers to your queries in just a few minutes.

Verdict: Which is better?

Kartra is definitely the much better of the two and the clear winner of this comparison. I’ve used both platforms extensively and while Clickfunnels is decent in its own right, you simply get far more value for money with Kartra.

The only reason I can think of for getting Clickfunnels over Kartra is if you need to create sales funnel faster and more easily. Still, Clickfunnels only does this slightly better than Kartra.  With Kartra, you get more features, much better user experience, and much more all at a far lower cost.

It is really a platform that gets straight to the point of helping you manage your business more efficiently. Add that to its very large list of features and you have a platform that will help you grow your business exponentially.

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